Meet the Partner: Dan Ross Motivation

Dan Ross Motivation and Life Coaching
Man with white skin, short blonde hair, wearing a black t shirt is smiling directly at the viewer.
Dan Ross is a transformational life coach, helping people to move towards their goals using the resources and relationships they already have. As Dan says:
“My work is all about working in the here and now, and making a plan for the future.” 

He has developed a programme called “Ignite Your Inner Warrior.” The programme is about helping people to discover their inner potential.

Previously Dan was a counsellor, working in crisis settings. This gave him a wealth of experience of working with people in challenging life circumstances, which he is able to apply in his current role as a life coach.

The process

Dan works with people from a wide range of backgrounds and life experiences, and feels that it is important to treat everyone equally. Central to Dan’s work is developing a mutual, trusting relationship with people so that they can work effectively together.

The process starts with a free session before starting to work together. During this session Dan meets the person he will be working with, and together they explore if life coaching is right for them. They also talk about how they will work together. Dan finds this helps people feel less anxious about it.

During sessions, Dan works with people to become more aware of their limiting beliefs. A limiting belief is a state of mind which can block someone from moving towards their goals. Sometimes people are not aware of their limiting beliefs.

By helping people see these blocks, Dan helps people transform their beliefs about themselves into more positive ones. Dan encourages people to identify values they wish to develop and embody. He says:

“The values you choose should be the opposite of your limiting beliefs. For example, if you struggle with people pleasing, one of your values could be assertiveness.”

Dan supports people to master their values and make them part of their identity and everyday life. He helps them to reframe their thinking and find new perspectives on challenges. This can help people to feel more able to work through self-criticism, and to feel more in control of their life.

Dan also runs a free mindset group for people he works with. People in this group attend events and workshops, and take part in challenges like cold water exposure, climbing mountains, or even free-falling.

Working with Future Pathways

Dan heard about Future Pathways when a Support Coordinator, Andrew, called him to enquire about his services. Andrew was working with someone who wanted to explore how life coaching could help him achieve his goal of becoming a motivational speaker. Dan describes his experience of working with Future Pathways: 

“It has been first class. The Support Coordinators have been personable and positive. I have had no communication issues at all. Any questions I had were quickly answered.”

Dan believes that life coaching is most impactful when people are ready to commit to change in their life, and he feels that everyone Future Pathways has connected him with has been ready to work together.

He also encourages the people he works with to stay connected with Future Pathways, and to share how they are doing with their Support Coordinator. This helps Dan work alongside Future Pathways to help people achieve their goals. 


Many people who Dan has worked with have achieved things that might have seemed impossible before their work together. For example, some people have started businesses or overcome fears to complete personal challenges. Some people tell Dan that his coaching has changed their life. It’s clearly a very successful partnership, which we hope will continue and develop for many years to come.

Find out more about Dan’s work at

Read more

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